Just Dandy: How to Make Your Brand Bloom

An iconic image, used strategically, has immense branding and marketing power. Take Spring13’s dandelion for example. Each year we reimagine it and create unexpected adaptions for our holiday cards and other promotional material. The genesis of the dandelion idea came from Spring13’s business model. We cultivate the best marketing and creative talent—represented by the dandelion’s individual flower petals—and bring them …

Is the new Barbie campaign successful?

This Ad is undeniably charming. It showcases the most precious qualities in children; their uninhibited free spirit and imagination. It’s entertaining and appeals to who I believe the audience is- me, a mother of a young girl. However, looking more closely at the history of the Barbie brand can provide us with a framework for the intention of this TV …