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An iconic image, used strategically, has immense branding and marketing power. Take Spring13’s dandelion for example. Each year we reimagine it and create unexpected adaptions for our holiday cards and other promotional material. The genesis of the dandelion idea came from Spring13’s business model. We cultivate the best marketing and creative talent—represented by the dandelion’s individual flower petals—and bring them …
Another lackluster brand couldn’t attract the high-end clientele that its fashion-forward founder, a board-certified facial plastic surgeon, had in mind. Dr. Jennifer Parker Porter, the founder and medical director of Chevy Chase Facial Plastic Surgery, caters to high-end clientele from all over the country. She and her team perform everything from small non-surgical procedures like laser treatments to more complex …
This Ad is undeniably charming. It showcases the most precious qualities in children; their uninhibited free spirit and imagination. It’s entertaining and appeals to who I believe the audience is- me, a mother of a young girl. However, looking more closely at the history of the Barbie brand can provide us with a framework for the intention of this TV …
Recently Playboy decided to stop publishing photos of nude women in its magazine. What the iconic brand was once known for, and on which the brand was built, is now having a negative impact on readership. This is an interesting brand story to watch unfold (no pun intended). Playboy has long been a magazine revered by its fans for more …
