Will Playboy survive as a brand without the nude photos?
Recently Playboy decided to stop publishing photos of nude women in its magazine. What the iconic brand was once known for, and on which the brand was built, is now having a negative impact on readership. This is an interesting brand story to watch unfold (no pun intended). Playboy has long been a magazine revered by its fans for more … Read More
Big mistake VW : Corporate Greed over Brand Equity
Fortunately for VW, American consumers generally have the collective memory of a flea. Take the financial crisis of 2007/8 and the automobile bail outs which tax payers paid for- even when the recovery came from our own pockets there seemed to be a lack of accountability demanded by consumers for what got us in the worst financial position since the … Read More
Collaboration Imperative
Picture this: You have an ailment and ask me to cure it. You briefly describe what’s wrong and expect a personal treatment and therapy regimen. Then you think you’ll be back in tip-top shape in no time at all. What’s wrong with this picture? Sounds simple and efficient, but is it the best approach? Why or why not? What’s missing … Read More