Dogwood Blooms Spring

Bronwen KennedyBranding, social media video, VideoLeave a Comment

Bronwen KennedyDogwood Blooms Spring

Two Lips. Spring love.

Bronwen KennedyBranding, social media video, VideoLeave a Comment

Bronwen KennedyTwo Lips. Spring love.

First day of Spring! Its so nice to see you again ! Social Media Videos

Bronwen KennedyBranding, VideoLeave a Comment

Bronwen KennedyFirst day of Spring! Its so nice to see you again ! Social Media Videos

Will Playboy survive as a brand without the nude photos?

Bronwen KennedyBrandingLeave a Comment

Playboy logo

Recently Playboy decided to stop publishing photos of nude women in its magazine. What the iconic brand was once known for, and on which the brand was built, is now having a negative impact on readership. This is an interesting brand story to watch unfold (no pun intended). Playboy has long been a magazine revered by its fans for more … Read More

Bronwen KennedyWill Playboy survive as a brand without the nude photos?

Big mistake VW : Corporate Greed over Brand Equity

Bronwen KennedyBrandingLeave a Comment

Volkswagen Logo

Fortunately for VW, American consumers generally have the collective memory of a flea. Take the financial crisis of 2007/8 and the automobile bail outs which tax payers paid for- even when the recovery came from our own pockets there seemed to be a lack of accountability demanded by consumers for what got us in the worst financial position since the … Read More

Bronwen KennedyBig mistake VW : Corporate Greed over Brand Equity

Collaboration Imperative

Bronwen KennedyBranding, CollaborationLeave a Comment

two people shaking hands with lightbulb connecting their heads

Picture this: You have an ailment and ask me to cure it. You briefly describe what’s wrong and expect a personal treatment and therapy regimen. Then you think you’ll be back in tip-top shape in no time at all. What’s wrong with this picture? Sounds simple and efficient, but is it the best approach? Why or why not? What’s missing … Read More

Bronwen KennedyCollaboration Imperative