Search Engine Marketing (SEM)

To help get the word out about your product or service and convert leads, Spring13 develops paid search campaigns through AdWords. First we seek to understand the specifics about your products and services, your key brand differentiatior and your company’s target audience, as well as the region you want to target. Then we build a search campaign based on that information, with an initial market test to determine which keyword and copy combination receives the best CPC and conversion rates. Lastly, we optimize and develop the most efficient and effective plan to reach your goals based on test results.

We would welcome the opportunity to provide you with the following:

1. A custom SEM strategy to capture the demand for your product

2. Comprehensive keyword listings and AdWord categories

3. Copywriting for each keyword category

4. Testing, optimization and iteration to achieve optimum CPC and quality

5. Score for both mobile and desktop searches

6. 1×1 pixels added to the website for tracking and remarketing

7. Ongoing monthly reporting

8. Updates as new products or services are added to your company