THE CHALLENGE: Citrine Salon Bethesda – a high-end hair care and make-up salon in Bethesda, Maryland – sought to differentiate themselves in a competitive marketplace and re-invigorate their brand with a fresh look and feel. Owned and operated by a third-generation Brazilian hair stylist, Citrine Salon desired to underscore the experience of its Brazilian owner and tout the abilities of …
KT Tape: Social Media Campaign
Spring13’s stellar social media team jumps into action for a hot sports marketing brand THE CHALLENGE: KT Tape, a leader in the hot sports medicine trend of kinesiology tape, had an urgent social media need. The company was growing rapidly and had aggressive marketing and social media goals. KT Tape needed an agency that could quickly develop and post content …