Below you'll find a list of all posts that have been tagged as “Branding”
The Family Firm is an independent, Fee-Only™ Financial Advisory firm located in Bethesda, MD with $500 million in assets under management. They focus on the development and implementation of customized financial management strategies. The Challenge: Create a mini-campaign for The Family Firm at the Taste of Bethesda annual culinary event that seamlessly promoted the business’ sponsorship in a food atmosphere. …
Spring13’s stellar social media team jumps into action for a hot sports marketing brand THE CHALLENGE: KT Tape, a leader in the hot sports medicine trend of kinesiology tape, had an urgent social media need. The company was growing rapidly and had aggressive marketing and social media goals. KT Tape needed an agency that could quickly develop and post content …
THE CHALLENGE: A longtime client, Financial Services Advisory (FSA), a wealth management firm with offices in Maryland and Florida, was planning a transition in leadership and contacted Spring13 to create a branded mailing to FSA’s existing client base and centers of influence. The leadership transition was a sensitive matter, and getting the language just right was key to ensuring that …
THE CHALLENGE: Keeney Financial Group, a registered investment advisory (RIA) firm with $350 million in assets under management, contacted Spring13 to rebrand the firm, which has been in business since 1998. OUR APPROACH: With Keeney’s commitment to impeccable service and due diligence, Spring13 saw an exciting opportunity to harness the firm’s approach to business by repositioning the RIA as a …
When a new consultancy firm, Martellus, wanted to launch a branded email campaign to their prospects – Spring13 was brought in to design the template that would help set them up to be the go-to resource for consultant-based strategy projects. We also helped set up the back-end systems, like what’s needed for reporting, account, tracking and billing and tested the …
THE CHALLENGE: Care Management Associates gave Spring13 a real challenge when they asked us to redefine the look and language of aging when developing their new website. CMA helps aging adults and their family members navigate their changing care needs. So it was important for the new website to reflect the changing trends in aging while appealing to CMA’s aging …
THE CHALLENGE: This new tutoring company needed an entire branding package—from soup to nuts. Capital Learners targets K-12 students. So the new brand had to be sophisticated enough to appeal to a wide audience, including parents of grade-schoolers as well as teenagers. Integrating social media into the brand was also a must to spread the word about the new company. …
THE CHALLENGE: This boutique law firm, located steps away from the White House, engaged Spring13 to do a complete rebranding. The firm specializes in divorce cases involving an affluent clientele. Our goal was to develop a sophisticated, contemporary brand with a serene, collaborative feel. While the founding partner is a woman, she wanted to avoid creating an overly feminine image …
THE CHALLENGE: Rede Wealth is an independent wealth management firm in Charlottesville, Virginia. They recently broke away from another firm to go independent and signed with Charles Schwab as their signatory. They had created a quick website for their launch, and Spring13 was brought in at the recommendation of Schwab to help refine the newly created brand. OUR APPROACH: Spring13 dove …
THE CHALLENGE: This expanding business services company needed rebranding and a whole new website to replace its outdated, unresponsive site. A company that works with both the federal government and private sector clients, RGM needed a site with a cutting-edge tech design to highlight its diverse skill sets. RGM also needed a social media campaign to spread the word about …
