THE CHALLENGE: Keeney Financial Group, a registered investment advisory (RIA) firm with $350 million in assets under management, contacted Spring13 to rebrand the firm, which has been in business since 1998. OUR APPROACH: With Keeney’s commitment to impeccable service and due diligence, Spring13 saw an exciting opportunity to harness the firm’s approach to business by repositioning the RIA as a …
Capital Learners
THE CHALLENGE: This new tutoring company needed an entire branding package—from soup to nuts. Capital Learners targets K-12 students. So the new brand had to be sophisticated enough to appeal to a wide audience, including parents of grade-schoolers as well as teenagers. Integrating social media into the brand was also a must to spread the word about the new company. …
Chevy Chase Facial Plastic Surgery
THE CHALLENGE: Dr. Jennifer Parker Porter, the fashion-forward founder of Chevy Chase Facial Plastic Surgery, had a lackluster brand that wasn’t attracting the high-end clientele she had in mind. Dr. Porter is a board-certified facial plastic surgeon catering to a sophisticated clientele from all over the country, and she commissioned Spring13 to assist in giving her brand the facelift it …