THE CHALLENGE: Keeney Financial Group, a registered investment advisory (RIA) firm with $350 million in assets under management, contacted Spring13 to rebrand the firm, which has been in business since 1998. OUR APPROACH: With Keeney’s commitment to impeccable service and due diligence, Spring13 saw an exciting opportunity to harness the firm’s approach to business by repositioning the RIA as a …
Capital Learners
THE CHALLENGE: This new tutoring company needed an entire branding package—from soup to nuts. Capital Learners targets K-12 students. So the new brand had to be sophisticated enough to appeal to a wide audience, including parents of grade-schoolers as well as teenagers. Integrating social media into the brand was also a must to spread the word about the new company. …
Wendy H. Schwartz and Associates
THE CHALLENGE: This boutique law firm, located steps away from the White House, engaged Spring13 to do a complete rebranding. The firm specializes in divorce cases involving an affluent clientele. Our goal was to develop a sophisticated, contemporary brand with a serene, collaborative feel. While the founding partner is a woman, she wanted to avoid creating an overly feminine image …
Rede Wealth
THE CHALLENGE: Rede Wealth is an independent wealth management firm in Charlottesville, Virginia. They recently broke away from another firm to go independent and signed with Charles Schwab as their signatory. They had created a quick website for their launch, and Spring13 was brought in at the recommendation of Schwab to help refine the newly created brand. OUR APPROACH: Spring13 dove …
Chevy Chase Facial Plastic Surgery
THE CHALLENGE: Dr. Jennifer Parker Porter, the fashion-forward founder of Chevy Chase Facial Plastic Surgery, had a lackluster brand that wasn’t attracting the high-end clientele she had in mind. Dr. Porter is a board-certified facial plastic surgeon catering to a sophisticated clientele from all over the country, and she commissioned Spring13 to assist in giving her brand the facelift it …