Below you'll find a list of all posts that have been tagged as “copywriting”
THE CHALLENGE: KT Tape, a leader in the hot sports medicine trend of kinesiology tape, had an urgent social media need. The company was growing rapidly and had aggressive marketing and social media goals. KT Tape needed an agency that could quickly develop and post content to increase the sports brand’s overall awareness, followers and engagement across Facebook, Twitter and …
THE CHALLENGE: A longtime client, Financial Services Advisory (FSA), a wealth management firm with offices in Maryland and Florida, was planning a transition in leadership and contacted Spring13 to create a branded mailing to FSA’s existing client base and centers of influence. The leadership transition was a sensitive matter, and getting the language just right was key to ensuring that …
THE CHALLENGE: Keeney Financial Group, a registered investment advisory (RIA) firm with $350 million in assets under management, contacted Spring13 to rebrand the firm, which has been in business since 1998. OUR APPROACH: With Keeney’s commitment to impeccable service and due diligence, Spring13 saw an exciting opportunity to harness the firm’s approach to business by repositioning the RIA as a …
THE CHALLENGE: Care Management Associates gave Spring13 a real challenge when they asked us to redefine the look and language of aging when developing their new website. CMA helps aging adults and their family members navigate their changing care needs. So it was important for the new website to reflect the changing trends in aging while appealing to CMA’s aging …
THE CHALLENGE: This new tutoring company needed an entire branding package—from soup to nuts. Capital Learners targets K-12 students. So the new brand had to be sophisticated enough to appeal to a wide audience, including parents of grade-schoolers as well as teenagers. Integrating social media into the brand was also a must to spread the word about the new company. …
THE CHALLENGE: Rede Wealth is an independent wealth management firm in Charlottesville, Virginia. They recently broke away from another firm to go independent and signed with Charles Schwab as their signatory. They had created a quick website for their launch, and Spring13 was brought in at the recommendation of Schwab to help refine the newly created brand. OUR APPROACH: Spring13 dove …
THE CHALLENGE: This expanding business services company needed rebranding and a whole new website to replace its outdated, unresponsive site. A company that works with both the federal government and private sector clients, RGM needed a site with a cutting-edge tech design to highlight its diverse skill sets. RGM also needed a social media campaign to spread the word about …
THE CHALLENGE: The Presidio Group is passionate about helping clients achieve investment success. The group has over $4.5 billion in assets under advisement and specializes in three distinct areas: wealth advisory, private equity and investment management. While planning their new website, they realized they needed help uniting various voices within the firm into a unified message. And although Presidio is …
