My Gym

Bronwen Kennedy

Spring13 Revamps MyGym’s Digital Marketing Strategy and Assumes Management of Social Media Accounts, Achieving Cohesive Presence Across Platforms   CHALLENGE: MyGym is a national chain of fitness centers for kids. Recently, a busy MyGym franchise-owner with multiple locations reached out to Spring13 for specialized help optimizing their presence online and better reaching local parents through digital channels. As an agency …

Parent Encouragement Program (PEP)

Bronwen Kennedy Digital Marketing, Digital Media, Interactive

Challenge: The Parent Encouragement Program (PEP) is a non-profit, educational organization based in Kensington, Maryland that provides classes, events and other educational resources to parents and others who care for children – toddler age through teens. Their programs include classes, community talks, presentations by noted authors and access to innovative resources for raising children. PEP has provided parenting classes to nearly 4,000 …

Citrine Salon Bethesda

Bronwen Kennedy Branding, Digital Marketing, Digital Media, Interactive, Social Media

THE CHALLENGE: Citrine Salon Bethesda – a high-end hair care and make-up salon in Bethesda, Maryland – sought to differentiate themselves in a competitive marketplace and re-invigorate their brand with a fresh look and feel. Owned and operated by a third-generation Brazilian hair stylist, Citrine Salon desired to underscore the experience of its Brazilian owner and tout the abilities of …

The Family Firm Wealth Management Firm

Bronwen Kennedy Branding, Interactive, Print

THE CHALLENGE: The Family Firm was seeking a complete overhaul of their outdated and impersonal marketing materials, and required a marketing agency that could manage this rebranding process completely – from conception through production. This new brand needed to be fresh and attractive to all family types – including traditional families, same-sex couples and singles – and needed to play …

The Family Firm

Bronwen Kennedy Digital Marketing, Direct Mail, Print

The Family Firm is an independent, Fee-Only™ Financial Advisory firm located in Bethesda, MD with $500 million in assets under management. They focus on the development and implementation of customized financial management strategies. The Challenge: Create a mini-campaign for The Family Firm at the Taste of Bethesda annual culinary event that seamlessly promoted the business’ sponsorship in a food atmosphere. …

Social Media Campaign for KT Tape for 2017 Rock n Roll Marathon in Washington DC

KT Tape: Social Media Campaign

Bronwen Kennedy Branding, Digital Marketing, Digital Media, Social Media, Video

THE CHALLENGE: KT Tape, a leader in the hot sports medicine trend of kinesiology tape, had an urgent social media need. The company was growing rapidly and had aggressive marketing and social media goals. KT Tape needed an agency that could quickly develop and post content to increase the sports brand’s overall awareness, followers and engagement across Facebook, Twitter and …

FSA Branded Self-Mailer

Financial Services Advisory: Branded Mailing

Bronwen Kennedy Branding, Direct Mail, Print

THE CHALLENGE: A longtime client, Financial Services Advisory (FSA), a wealth management firm with offices in Maryland and Florida, was planning a transition in leadership and contacted Spring13 to create a branded mailing to FSA’s existing client base and centers of influence. The leadership transition was a sensitive matter, and getting the language just right was key to ensuring that …

Martellus Marketing Email Template

Martellus : Branded Email Template

Bronwen Kennedy Branding

When a new consultancy firm, Martellus, wanted to launch a branded email campaign to their prospects – Spring13 was brought in to design the template that would help set them up to be the go-to resource for consultant-based strategy projects.  We also helped set up the back-end systems, like what’s needed for reporting, account, tracking and billing and tested the …