THE CHALLENGE: Concept Analysis Integration (CAI), a high-tech business consulting group, had internally created their own branding when they launched six years ago. Now that the company is firmly established, they needed to elevate their branding in order to pursue higher-level contracts. Working within a limited budget, CAI wanted to achieve affordable creative solutions with big impact.
OUR APPROACH: Spring13 assembled a team of creative specialists with backgrounds in the high-tech industry. To maximize budget, we developed a comprehensive branding package that revamped existing elements while preserving components that still worked. Projects included creation of original illustrations that could be repurposed across all media, as well as a complete website redesign with a content management system for internal copy updates.
THE RESULTS: CAI has a new website, brochure and corporate ID package that truly reflect the sophistication and caliber of the company. Their new materials have already been used in presentations to help land new clients.