THE CHALLENGE: FBB Capital Partners, a private wealth management company, has been very successful over its more than 20-year history. But they’d never worked with a professional agency for branding and felt that, as they broadened their client base, new marketing materials could better reflect the true nature of the company.

OUR APPROACH: To help FBB compete with larger companies in the same space, Spring13 created a new logo, brand identity package and brochure, with phase two plans for a new website. We also worked with renowned documentarian Foster Wiley to concept and produce original photography.

THE RESULTS: The brand personality of the new marketing materials conveys the high-caliber, highly individualized service that prospective clients can expect from FBB – something larger public companies just can’t offer.

“Spring13 provided the creative and execution expertise to assist FBB Capital Partners in our recent re-branding project. We wanted to update our image and re-brand our print and on-line materials including letterhead, brochures, business cards and website. Spring13 created a new logo and theme for us reflecting the visual as well as conceptual image we wanted to show to our clients and prospects. Bronwen and her team presented us with options and worked with us to create the brand that worked for us. We are delighted with the finished product.”

– FBB Capital Partners, Bethesda, MD