A rebranded website and a social media campaign create much needed buzz
THE CHALLENGE: This expanding business services company needed rebranding and a whole new website to replace its outdated, unresponsive site. A company that works with both the federal government and private sector clients, RGM needed a site with a cutting-edge tech design to highlight its diverse skill sets. RGM also needed a social media campaign to spread the word about the launch of their fully rebranded site.
OUR APPROACH: Using RGM’s logo as a springboard, Spring13 focused first on creating a strong corporate look. On the home page, we subtly showcased an African American man to reflect the company’s owner. We built an image carousel and crafted headlines to feature several different RGM skill sets—from IT to staffing. Spring13 also edited RGM’s extensive content to create more succinct messaging and added keywords and strategies to maximize the site’s SEO.
THE RESULTS: The wow! factor is back in RGM’s brand. Everything about the brand and the website says RGM is a formidable, highly skilled company that has what it takes to solve any business challenge. Case studies and posts throughout the site reinforce RGM’s capabilities and problem-solving prowess. And with search engine optimization baked into the site, new and existing clients will be better able to discover all that RGM has to offer.
SOCIAL MEDIA: Spring13 also developed a comprehensive social media campaign to create some buzz around the website launch. We wrote a series of tweets and posts for RGM’s blog and Facebook and LinkedIn pages. We also updated their Twitter page and designed a series of emails—giving the pieces the same look and feel as the website to present a strong, cohesive, all-business brand.