Big mistake VW : Corporate Greed over Brand Equity

Bronwen KennedyBrandingLeave a Comment

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Fortunately for VW, American consumers generally have the collective memory of a flea. Take the financial crisis of 2007/8 and the automobile bail outs which tax payers paid for- even when the recovery came from our own pockets there seemed to be a lack of accountability demanded by consumers for what got us in the worst financial position since the … Read More

Bronwen KennedyBig mistake VW : Corporate Greed over Brand Equity