Running with Videos to Win the Social Media Race

KT Tape hired Spring13 earlier this year to increase the sports brand’s social media presence, followers and engagement across Facebook, Instagram and Twitter. Part of the social strategy was to look for partnership opportunities and key events that would elicit interest from runners, one of KT Tape’s largest user groups. One such event was the 2017 Boston Marathon, one of …

The Zen Effect for a Rebranded Law Firm Website

After Spring13’s rebrand of Wendy H. Schwartz and Associates, a premier boutique family law practice located steps away from the White House with a prestigious client base, we were engaged to take the next step and build a new website for the firm. Founder Wendy Schwartz is recognized as one of the top divorce and family law practitioners in the …

Just Dandy: How to Make Your Brand Bloom

An iconic image, used strategically, has immense branding and marketing power. Take Spring13’s dandelion for example. Each year we reimagine it and create unexpected adaptions for our holiday cards and other promotional material. The genesis of the dandelion idea came from Spring13’s business model. We cultivate the best marketing and creative talent—represented by the dandelion’s individual flower petals—and bring them …