KT Tape hired Spring13 earlier this year to increase the sports brand’s social media presence, followers and engagement across Facebook, Instagram and Twitter. Part of the social strategy was to look for partnership opportunities and key events that would elicit interest from runners, one of KT Tape’s largest user groups. One such event was the 2017 Boston Marathon, one of …
Collaboration Imperative
Picture this: You have an ailment and ask me to cure it. You briefly describe what’s wrong and expect a personal treatment and therapy regimen. Then you think you’ll be back in tip-top shape in no time at all. What’s wrong with this picture? Sounds simple and efficient, but is it the best approach? Why or why not? What’s missing …