Just Dandy: How to Make Your Brand Bloom

An iconic image, used strategically, has immense branding and marketing power. Take Spring13’s dandelion for example. Each year we reimagine it and create unexpected adaptions for our holiday cards and other promotional material. The genesis of the dandelion idea came from Spring13’s business model. We cultivate the best marketing and creative talent—represented by the dandelion’s individual flower petals—and bring them …