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  • Home
  • About
    • Bronwen Kennedy
    • What Is Branding ?
    • Speaking Engagements
    • Community Volunteering
  • Capabilities
    • Branding Process
    • Strategy Process
    • Financial Core
    • Search Engine Optimization (SEO)
    • Search Engine Marketing (SEM)
    • Social Media Marketing
    • Email Marketing
    • Custom Video
    • Pitch Training
  • Portfolio
  • Client List
  • Accolades
  • Blog
  • Contact

Tag Archive

Below you'll find a list of all posts that have been tagged as “VW brand mistake”

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Big mistake VW : Corporate Greed over Brand Equity

Fortunately for VW, American consumers generally have the collective memory of a flea. Take the financial crisis of 2007/8 and the automobile bail outs which tax payers paid for- even when the recovery came from our own pockets there seemed to be a lack of accountability demanded by consumers for what got us in the worst financial position since the …

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authenticitybrandingVW brand mistake

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