THE CHALLENGE: After the housing bubble and banking collapse, a large number of wealth management firms cropped up around the country. Though already a successful and established business, Highline Wealth Management needed a way to stand out in an over-saturated market.
OUR APPROACH: Spring13 used HWM’s unique story to create an equally unique brand identity, along with marketing materials and a website. We loved the fact that the company’s name was rich with meaning and centered the creative around it. Inspired by Highline ski slope in Vail, Colorado, Highline Wealth Management is a reflection of what clients really want: big returns with minimal volatility – aka, a highline.
THE RESULTS: From research and design through web development and production, Spring13 provided HWM with a modern, compelling brand identity and marketing package that seamlessly integrates the company’s story, philosophy and name. Now, what the new mountain-climbing and highline concept does for HWM is exactly what HWM does for its clients – helps them defy gravity and continue to rise to the top.