Spring13 was recently hired to assist in launching a new online retail company specializing in selling women’s Pajama’s that are made of premium Pima cotton and imported from Peru. Tasked with branding, marketing and launching this new retail venture, Spring13, in record time, named the company, positioned it with a tagline, developed a full brand package with logo, colors, fonts and style direction creating a brand feel as soft and luxurious as the pajamas themselves. We advised on business solutions like registering the copyright, developing a naming nomenclature for the products, wrote product descriptions, designed bundled product offerings and designed packaging. We developed a multi-functioning E-commerce enabled website and developed both marketing and social media strategies to quickly get into the holiday sales market.