Changing the Conversation in Healthcare Marketing with Imre
Imre, an established agency-of-record, built a revolutionary first-to-market AI solution platform. But they needed help translating that innovation into a bold, clear brand and standout marketing package. So they turned to Spring13.
Led by seasoned branding expert Bronwen Kennedy, Spring13 partnered closely with Imre’s internal team to bring the vision to life. AI moves fast. So did we. In record time, Spring13 developed a complete branding suite, from strategy to execution: naming the product (The Imre Conversation Converter), crafting foundational messaging, building a lead-generation website, creating PR messaging, social media ads, a campaign North star, a 12-pag brochure, product visualizations, key graphics, and a fully animated video.
At the heart of the work is our concept: ‘Insert Yourself.’ The idea is a direct call to marketers: you need to be part of the AI-driven conversation—or risk being left behind.
“This wasn’t just about marketing assets—it was about creating an entire brand,” says Kennedy. “AI is transforming how healthcare marketers engage with their audiences. We knew the work had to speak to both the technical innovation and the real-world urgency of staying relevant.”
The results spoke for themselves. The Imre team was thrilled with the final work, which went on to win an MM + M award. They’ve already returned to Spring13 to evolve the campaign for new B2B audiences beyond healthcare.
If you’re looking for bold brand thinking and fast-turn, high-caliber execution in emerging categories like AI, reach out to Bronwen Kennedy at bkennedy@spring13.com or visit spring13.com