Strategy Process
Building a Foundation for Success.
Every strong brand springs from the strategic plan that serves as its foundation. Whether your company needs to formalize its strategy or update an existing strategy, we ensure the marketing science drives the creative execution. See Our Branding Process to learn more about the creative steps involved once your strategy work below is complete.
Step 1
SWOT Analysis
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Every industry faces opportunities and threats based on regulation, current trends, or new product advances. Your company has its strengths and weaknesses facing those external drivers and your competition. Let us do the external research and the internal interviews to produce a comprehensive SWOT analysis to guide your marketing. Part of this process will include a Content Strategy review in order to see what assets you currently have that we can work with and spring from.
Step 2
Competitive Analysis
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Who are your primary and secondary competitors and how do you stack up against them? We help you identify your true apples-to-apples competitors, find out what they are offering, and how they present themselves to your shared target market(s).
Step 3
Target Market Identification, Segmentation, and Profiles
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Whether your clients and prospects are businesses, consumers, government, non-profits or a mix of each, we work with you to narrow your sweet spot and develop role personas to ensure your messages speak directly to your specific audience(s).
Step 4
Strategies, Tactics, Budgets, and Measurements
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First, we ensure your core pieces are in place to best reach and serve your target markets. Then we uncover your lessons learned from past experiences, recommend tactics, estimate realistic budgets, develop timelines, set quantitative and qualitative measurements, and identify ways to optimize along the way.