Solving marketing puzzles for the leader in deployed strategic solutions
Deployed Services is the leading provider of strategic solutions for federal, state, and local government clients. The one challenge they hadn’t yet mastered was branding that lived up to their expertise. They brought in Spring13 for the mission, and we delivered.
Deployed Service already had a stellar reputation among government clients requiring care services, security solutions, site development and management, staffing, and logistical support. But to continue growing, they needed a stronger brand presence that would resonate with new clients and current partners, while helping to recruit potential employees.
Spring13 dove in deep, getting to know Deployed Services and it’s personnel across departments. Uncovering what makes the company unique and understanding its tight-knit, success-minded culture was key to informing a new visual identity, new graphics, and new messaging platform.
We helmed the creation and production of several employee videos—planning, interviewing, and shooting on-site at various Deployed Service campuses to capture the true spirit of the company. According to Bronwen Kennedy, Spring13 Executive Creative Director and Founder, “The people are what make Deployed Services a powerhouse solutions provider. These are the experts clients trust, the teams employees want to be a part of, and the force that drives their success. The people are really the ultimate insight into the brand.”
From knowledge gained, Spring13 created a fresh, modern website that speaks to target audiences with clean design, compelling copy, simple navigation, and those engaging videos. Quotes and photographs are also being leveraged across other brand materials.
The outcome? A successful mission and more to build upon. Deployed Services is thrilled with the brand revamp, and confident that their philosophy and capabilities are showcased to help grow their business—and their work force.