Strengthening a brand and their SEO to expand the target audience
THE CHALLENGE: Rede Wealth is an independent wealth management firm in Charlottesville, Virginia. They recently broke away from another firm to go independent and signed with Charles Schwab as their signatory. They had created a quick website for their launch, and Spring13 was brought in at the recommendation of Schwab to help refine the newly created brand.
OUR APPROACH: Spring13 dove deep into analyzing strategies to help Rede reach its target audience: high net worth individuals. We developed new website content, including fresh, succinct messaging to crystalize Rede’s consultative approach to wealth management. We also added up-to-date SEO and adjusted the placement of elements on the page to raise the profile of Rede’s most important messages.
THE RESULTS: A strengthened brand ready to compete in the global and local marketplace. From Rede’s website to its business cards and stationery to its fact sheets, each piece we developed highlights Rede’s depth of wealth management expertise in helping investors chart their financial futures. The combination of stronger branding and the integration of SEO and social media into the website all work together to set Rede on the course for future growth.