THE CHALLENGE: The Discovery Education/3M Young Scientist Challenge (YSC) website didn’t just need a facelift – it needed a complete overhaul. Because of dated design and a lack of social media, the nation’s premier middle school science competition wasn’t attracting student entries or engaging parents and teachers with its extensive ideas and resources.
OUR APPROACH: Spring13 researched and analyzed other age-appropriate websites and products for inspiration and relevance. Combining those findings with our expertise, we developed and implemented an entire overhaul plan, from site and content maps to social media strategy, modern design, search engine optimization and integration of interactive technology. Throughout the entire project, Spring13 collaborated with Discovery Education’s internal creative and production teams.
THE RESULTS: In a short timeline, Spring13 was able to hand off a website package and additional recommendations to Discovery Education’s back-end web developers. Full of innovative design, strategies, technology and content, the website speaks to middle schoolers, teachers and parents. It also showcases YSC’s science resources and gives an impressive Internet and search engine presence, as well as modern edge.