Spring13 Blog
Giving a Plastic Surgeon a Facelift
Enhancing a brand to appeal to a high-end clientele Another lackluster brand couldn’t attract the high-end clientele that its fashion-forward…
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Is the new Barbie campaign successful?
This Ad is undeniably charming. It showcases the most precious qualities in children; their uninhibited free spirit and imagination. It’s…
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Will Playboy survive as a brand without the nude photos?
Recently Playboy decided to stop publishing photos of nude women in its magazine. What the iconic brand was once known…
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Is Trump a Master Brander ?
TRUMP is definitely a brand : prior to the electorate race synonymous with Garish, Extravagant, & Controversial. Think “Trump Towers”…
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Big mistake VW : Corporate Greed over Brand Equity
Fortunately for VW, American consumers generally have the collective memory of a flea. Take the financial crisis of 2007/8 and…
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Wall mural graphics help a wealth management firm stick to its core values
Financial Services Advisory (FSA), a wealth management firm with over three decades of experience, wanted its team to never forget…
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Collaboration Imperative
How to create a successful, authentic brand Picture this: You have an ailment and ask me to cure it. You…
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