KT Tape hired Spring13 earlier this year to increase the sports brand’s social media presence, followers and engagement across Facebook, Instagram and Twitter. Part of the social strategy was to look for partnership opportunities and key events that would elicit interest from runners, one of KT Tape’s largest user groups. One such event was the 2017 Boston Marathon, one of …
The Zen Effect for a Rebranded Law Firm Website
After Spring13’s rebrand of Wendy H. Schwartz and Associates, a premier boutique family law practice located steps away from the White House with a prestigious client base, we were engaged to take the next step and build a new website for the firm. Founder Wendy Schwartz is recognized as one of the top divorce and family law practitioners in the …
Will Playboy survive as a brand without the nude photos?
Recently Playboy decided to stop publishing photos of nude women in its magazine. What the iconic brand was once known for, and on which the brand was built, is now having a negative impact on readership. This is an interesting brand story to watch unfold (no pun intended). Playboy has long been a magazine revered by its fans for more …
Wall of Values
Financial Services Advisory (FSA), a wealth management firm with over three decades of experience, wanted its team to never forget the importance of the firm’s core values. So FSA commissioned Spring13 to design graphics for a “wall of values.” Since the wall of values was for the firm’s internal staff, our approach was to create playful visuals while incorporating the …